"Untruthful Advertisements:" Imperialism and the Creation of Tea Drinkers in British India
Nov 18, 2016
from 03:30 PM to 05:00 PM
|Where||Thomson Hall 317|
|Contact Name||Keith Snodgrass|
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While the growth of mass consumer society is always political in any context, this was especially true in British India where colonial officials and businessmen collaborated to make tea a staple drink among the masses. This talk explores the promotion and opposition to tea consumption and advertising in the early twentieth century. By looking closely at the actions and rhetoric of individuals literally on the ground, we see how diverse communities experienced, produced, and opposed the “globalization” of Indian culture during the colonial era.
Erika Rappaport is professor of history at the University of California, Santa Barbara and the author of Shopping for Pleasure: Women in the Making of London’s West End (Princeton 2000); editor of Consuming Behaviors: Identities, Politics, and Pleasure in Twentieth Century Britain (Bloomsbury 2015) and the forthcoming A Thirst for Empire: How Tea Shaped the Modern World (Princeton 2017).
Presented by the UW South Asia Center and the Gardner Center for Art and Ideas
Where: Thomson Hall 317
When: Friday, November 18th